The Malayalam blockbuster 'Katha Parayumbol' with its original star cast, characters, storyline, and even the super hit song was chosen for the sequel. The story revolved around the village peasants and how ESAF Small Finance Bank helped the common man with its products and services. It instantly influenced the marginalised community, ESAF's core audience. The feature film sequel was a maiden move in branded content.

  • Buzzstop - An agency where ideas take flight & the buzz goes on
  • Buzzstop - An agency where ideas take flight & the buzz goes on

This first-of-its-kind idea became an effective tool for bringing the unbanked population into the banking fold and later became a classic case study in the banking sector.

Buzzstop - An agency where ideas take flight & the buzz goes on